IMPOSSIBLYSIMPLE

Thirty years of transforming impossible ideas into clear, usable systems.

A closer look.

Choose a view
DataDiver’s Last 48 view: a perspective map of San Francisco covered with civic events, alongside dispatch and service-request charts
DataDiverThe city, in thousands of moments. A view of The Last 48.
Real tools. Still unfolding.Explore DataDiver

IN THE JLAB

Made here. Open and explore.

DataDiver

OPEN

Explore San Francisco through its public data.

About this project

Direct explorations of San Francisco open data: emergency-response patterns, parking-revenue flows, and neighborhood-scale questions.

MAKE IT PUBLIC
DataDiver’s Last 48 view: a perspective map of San Francisco covered with civic events, alongside dispatch and service-request chartsVIEW

SlideDrop

OPEN

Turn a story into a slide. Make it ready for class.

About this project

Paste a story link, add your headline and question, and choose a look. Preview the slide as you work, then save it for class.

MAKE IT TEACHABLE
SlideDrop’s green and orange Risograph sample slide, with a JLab story, QR code, and six visual styles beneath itVIEW

BC Builder

DETAILS

Design a business card. Make it yours. Print it.

About this project

A business-card builder with live previews, type pairings, and print layouts for Avery sheets. Public access is not yet available here.

MAKE IT USABLE

DevMan / Tarmac

DETAILS

A control room for projects and the servers behind them.

About this project

DevMan keeps project work in view. Tarmac starts, stops, and monitors local development servers. These tools run on the developer’s own machine; their source repositories are currently private.

MAKE IT USABLE
DevMan’s command-center header, with its illustrated superhero and bold gold wordmarkVIEW
Also here: Journalism AI Policy Map

A working lab.
A life on the web.

Follow the work

CURRENT
WORK

Out in the world.

Independent projects with homes of their own. Tools for newsrooms, classrooms, neighborhoods, and the freedom to move.

From the workbench Tools & experiments

Wheelie

A playful electric-unicycle game that keeps changing form as the underlying web becomes capable of more.

MAKE IT MOVE

JESSE’S
ARCHIVE

Different eras. The same standards.

Live results, local reporting, newsroom tools. The digital world never stopped evolving. So did the work.

SF VOTE 96

NO IMAGE SURVIVES

The first public artifact. San Francisco presidential election results, neighborhood by neighborhood, live on election night.

Built with fellow students and hosted on student space at SF State. What remains is the description—and everything it set in motion.

MAKE IT PUBLICFollow that instinct to DataDiver

All the work
that couldn’t wait.

National, international, and local news. The biggest papers, a global wire service, an independent newsroom.

Further upstream

Census 20002000 · ASSOCIATED PRESS

An interactive census project that turned a vast public dataset into a usable editorial resource.

Historical Associated Press Census 2000 web interfaceVIEW FULL SCREENSHOT Original project record (opens in a new tab)MAKE IT PUBLIC
AP Election Services2000s · ASSOCIATED PRESS

Election-night systems where speed, state, and editorial accountability had to remain legible under pressure.

Associated Press election services interfaceVIEW FULL SCREENSHOT Original project record (opens in a new tab)MAKE IT NOW
AP New Graphics2004 · ASSOCIATED PRESS

A shared view of what was new, what was moving, and what an editor needed next.

Original project record (opens in a new tab)MAKE IT TEACHABLE
Newsworx + NewspointsSF STATE · JOURNALISM

Publishing and feedback systems shaped inside the classroom, where the tools and the curriculum continuously informed one another.

MAKE IT TEACHABLE

CLEAR.
CONCISE.
MOBILE.

The Society of Professional Journalists, Northern California recognized SFBay’s clear, concise web and mobile design with its 2019 Excellence in Journalism award for design.

SPJ NORCAL · 2019Read the citation (opens in a new tab)

Everything matters.
Everything is connected.
Everyone is watching.

Jesse Garnier is an educator, journalist, designer, developer, and civic builder in San Francisco.

WE TURN THE SIMPLY IMPOSSIBLE INTO THE IMPOSSIBLY SIMPLE.